Eye Tracking

Ovo Studios Eye Tracking Video In response to numerous customer inquiries, Ovo Studios has incorporated Tobii's eye tracking technologies into our functional suite. For detailed information about Tobii's products, contact sales@ovostudios.com.

The highlights of integrating Tobii's eye tracking solution into an Ovo Studios lab are:

Eye tracking gazepath data are output in real time so test observers can see where users are looking.
Screen recordings are annotated with gaze path overlays.

Ovo Studios standardized on Tobii's eye tracking technologies for the following reasons.

User calibration is maintained even if they need to take a break or step away from their desk
No chin rest or headgear is required to maintain user's gaze
Hardware can accommodate head movements that are fairly large and fast
Eye tracking hardware is completely integrated into a 20" LCD monitor capable of 1280 x 1024 resolution
Requires a Pentium 4 computer, 2.2 Ghz minimum, 256 MB DDR RAM, Windows 2000, with Firewire interface.

This is the tool for instructional design, marketing analysis, or any design endeavor where you want to have a detailed record of what users were paying attention to.

Just like camera video and user computer screen recordings, eye tracking data are treated like any other video source as far as your logging and reporting are concerned. Adherence to Ovo Studios' modular eight-source video architecture enables:

Removal of user face shot from video record via simple file deletion, thus protecting user confidentiality if you distribute copies of your test data.
Time-stamp linking for all screen and video recording from logged observations.
Multi-source video highlight generation.